Client
AZURR
Overview
Ahead of their launch, AZURR engaged us to develop a strong visual identity that captured the essence of their lab-grown diamond brand. From logo design to brand guidelines, we laid the foundation for a premium and consistent brand experience.
Client
AZURR
Industry
Jewelry
Service
Brand Strategy
Duration
8 weeks
The Challenge
The founders of AZURR approached us ahead of their brand launch to develop a cohesive visual strategy for the company. They needed clarity on key elements such as logo design, brand colors, and how future marketing materials should visually communicate the brand’s essence. The goal was to build a strong foundation that could guide all brand expressions from day one.
The Solution
Following a series of consultations, we designed a logo that encapsulates AZURR’s core attributes: precision, romance, and luxury. The symbol draws inspiration from timeless motifs—arrows and hearts—elegantly integrated into the geometric facets of a diamond. We also delivered a comprehensive brand identity deck to serve as a strategic guide for future marketing materials and customer-facing touchpoints.
The Result
AZURR launched with a polished and consistent brand identity that conveys trust, elegance, and craftsmanship. The brand’s visuals are now seamlessly applied across both digital and physical platforms, ensuring a unified presence that strengthens its positioning in the luxury diamond market.
