Client
LendingPot
Overview
To strengthen SEO and drive qualified traffic, we created a series of blog articles focused on personal and business loan education. The content increased organic visibility and supported inbound lead generation.
The Challenge
LendingPot aimed to establish itself as a trusted resource by creating educational content around personal and business loans. Simultaneously, they wanted to grow their inbound lead pipeline through improved visibility on search engines.
The Solution
Over a six-month period, we developed a series of blog articles strategically written with SEO-optimized keywords. Each piece was crafted to be informative, accessible, and aligned with what users were actively searching for—striking a balance between value-driven content and discoverability.
The Result
The blog content successfully attracted organic traffic from high-intent keywords, helping LendingPot increase visibility and generate qualified inbound leads through search.
